Nissan's Raghunath Nair Highlights Surge in EV Acceptance and Tailored Strategies for Nepal's Growing Market

According to Raghunath Nair, who serves as the Head of the South Asia Sales Unit at Nissan Motor India, there is a noticeable surge in the acceptance of electric vehicles (EVs) in Nepal. In response to this trend, the company is intensifying its focus on formulating and implementing strategic initiatives specifically tailored to the Nepalese market. Excerpts:

What are your views regarding the changing dynamics of the automotive market in Nepal? 

Presently, the global automotive landscape is witnessing a notable shift towards electric vehicles (EVs), a trend that is visible in Nepal as well. The drive for this transformation in Nepal can be attributed to certain government policies that have stimulated the growth of the EV market. However, it is crucial to acknowledge that there is still much work to be done. Despite the ongoing challenges, considering the current growth, I am optimistic that Nepal is poised to make significant strides in the automotive industry, particularly in the EV segment, in the coming days.

Our collaboration with Pioneer Moto Corp has proven to be exceptionally positive. Pioneer has demonstrated dedicated efforts in establishing a robust network of dealers across Nepal. Numerous joint initiatives have been successfully launched, fostering a genuine and effective partnership. It's essential to highlight that we approach every market equally. We adhere to global standards in all the services we offer, ensuring that the quality of services provided by Nissan in India is replicated in Nepal as well. 

Is Nepal adequately prepared for the adoption of electric vehicles (EVs)? What are the unseen challenges? 

Nepal stands at a pivotal advantage with its substantial surplus of hydropower—a considerable asset in the context of EV adoption. Nevertheless, for successful proliferation, the government must prioritize the development of advanced and accessible infrastructure, such as the crucial establishment of widespread charging stations.

In addition to the aforementioned aspect, it's essential to underscore the importance of battery disposal—a critical component of the long-term adoption of electric vehicles (EVs). Effectively managing the disposal of batteries is integral to ensuring the sustainable and environmentally responsible lifecycle of EVs.

As we navigate the evolving landscape of EV technology, our commitment extends beyond initial vehicle usage to encompass responsible and eco-friendly practices in the disposal and recycling of batteries, reinforcing our dedication to a comprehensive and environmentally conscious approach to EV adoption.

Tell us about your upcoming launches in the Nepalese market.

Looking forward, we are set to introduce several new exciting models. Among these, two are new SUVs, and two electric vehicles (EVs) along with the Magnite facelift. Recently, we introduced the Magnite AMT, an automatic variant of the Magnite, during the festive season. This addition aims to enhance the driving experience for our customers.Additionally, we are excited to announce the upcoming launch of the globally acclaimed model, the X Trail e-POWER, scheduled for release this year. The innovative e-POWER electric-drive powertrain seamlessly combines a gasoline engine with a motor, achieving an unparalleled level of power and exceptional quietness. Notably, Nepal is poised to become the inaugural market in South Asia to experience the transformative capabilities of this cutting-edge technology.This signifies a heightened commitment to understanding and addressing the unique dynamics and preferences of the Nepalese consumer base, underscoring Nissan's dedication to fostering the growth of electric mobility in the region.